Case Study - 691 Words

The major problem of Lancaster-Webb Medical Supply is that they ignored the consumers’ new demand for interact directly communication. They didn’t pay attention to what is the best ways to get close to their customersï ¼Å'they also didn’t open-minded toward new techniques and their influence for consumer’s communicate behavior. Even after they knew the glove girl’s story and influence, the marketing department also didn’t change anything for their new product launches’ strategy, they still only use the CEO’s speech at gathering as their communication way, like what they did 30 years ago. Will Somerset should seriously consider restructuring the marketing departmentï ¼Å' establishing an interactive-marketing team, appointment glove girls as the†¦show more content†¦First, they should restructuring the marketing departmentï ¼Å' establishing an interactive-marketing team , appointment glove girls as the director of this new team, in charge of interactive marketing of the company, not only blog but also Facebook and Twitter, not only glove girl, but also glove guy, glove CEO†¦ using ultimate customer intimacy tool, gets customers to listen. This new team will help Lancaster-Webb Medical Supply and some of their very important consumers, like Houston Clinic to build their own interactive marketing system, as a value-added service to retain the customer and enhance their satisfaction. The vice president of marketing should be warned from this experience, if he still couldn’t be deeply experienced in the time-tested ways of learning what’s on customers’ minds, focusing on what is the best way to influence their consumers, Will should replace them to make way for the more suitable person. The second, they should build much closer customer communication mechanism, do more research on customer behavior, add the contents of the customer behavior new changes and response strategies in the weekly management meeting. The third, they should build an information share system to encourages the employees to share their ideas, institute formal and informal mechanisms for soliciting employees’ ideas, while reminding them that they are important role of the company and therefore need to think through the ramificationsShow MoreRelatedCase Studies : A Case Study Approach Essay1157 Words   |  5 PagesA case study is a specific instance that is frequently designed to illustrate a more general principle (Nisbet and Watt, 1984). Hitchock and Hughes (1995) further suggest that the case study approach is particularly valuable when the researcher has little control over evens. Case studies strives to portray ‘what it like’ to be a particular situation, to catch up reality and ‘thick description’ (Geertz, 1973) of participants’ lives experiences of, thoughts about and feelings for a situation. TheyRead MoreCase Study887 Words   |  4 PagesCHAPTER I INTRODUCTION 1.1 Reasons choose the case 1.2 The Problems The problems of this case are: 1. How would you characterize Lincoln Electric’s strategy? In this context, what is the nature of Lincoln’s business and upon what bases does this company compete? 2. What are the most important elements of Lincoln’s overall approach to organization and control that help explain why this company is so successful? How well do Lincoln’s organization and control mechanismsRead MoreBusiness Case Study : Business Case Studies997 Words   |  4 PagesWriting Business Case Studies How to Write Business Case Studies The objective of this part of the course is to use your case study to help you solve real company problems and to make the learning more relevant to your experience. The Business Case Study you are being asked to start today will provide information for yourself and the class to permit constructive feedback. You will have to use all of your research, writing and analytical skills to write your Company Case Study. You must give enoughRead MoreCase Study148348 Words   |  594 Pages978-0-273-73552-6 (web) All rights reserved. Permission is hereby given for the material in this publication to be reproduced for OHP transparencies and student handouts, without express permission of the Publishers, for educational purposes only. In all other cases, no part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise without either the prior written permission of the Publishers orRead MoreCase Studies13817 Words   |  56 PagesCASE STUDY #1 A Job Search Dilemma Eric, a second-semester senior, is looking for a job. Anxious about finding work in the worst economy in decades, he sends out scores of resumes for a wide variety of positions. The first call he gets is for a position that doesnt really interest him, but he figures he should be open to every opportunity. He schedules an interview, which he aces. In fact, the recruiter offers Eric the job on the spot. He would like Eric to start as soon as possible. Should EricRead MoreCase Study 8985 Words   |  4 PagesCase Study 8 Based on the January through June 2010 cash budget, what is the maximum monthly loss during the six-month planning period? What is the maximum cumulative borrowing balance? (For purposes of this question, disregard any interest payments on short-term bank loans or interest received from investing surplus funds.) Maximum monthly loss is in June: -$60,750. The maximum cumulative borrowing balance is $99,000 in February. What does the monthly cash budget reveal that indicatesRead MoreCase Study : The Angel 1089 Words   |  5 Pages Case Study #1 The Angel, 1997 Susan Meeks, an alias, woke to what she thought was the middle of the afternoon. A bright yellowish light was shining through the west window of her travel trailer. An other world being was in the room and was as tall as the ceiling of the trailer. She went to the bathroom where she washed her face with cold water and stayed in there long enough to smoke a cigarette. When she went back to the bedroom the being was still there. The being showed her futureRead MoreThe Case Study Of The Company1468 Words   |  6 PagesOverview of Case Study In the case study by Spector titled, Transferring Innovation Across National Boundaries, (Spector, 2012) company named Minnesota Biolabs (MB) provided laboratories with a quality test for contamination of injectable medications. This test required the use of live rabbits that led to the rabbit’s death after the test. The company was headquartered in Minneapolis, however they were organized with four, somewhat independent, national units in Europe and Japan, each run by aRead MoreLaw of Case Studies1514 Words   |  7 PagesZulfatah Arif SCM-019741 Work Psychology in Communication, Writing and Reporting COM 2153 Mr Haji Adenan Case Studies An Unmotivated Building Inspector Case Study By: Zulfatah Arif 1) Review the motivation theories discussed in this chapter. How would each one describe and explain the problems with Simon Lucas’s motivation? The theories that would be relevant to the problems with Simon Lucas’ motivation would be the McClelland’s Need Theory and Herzberg’s Two-Factor Theory.Read MoreCase Study Essay1116 Words   |  5 PagesCase Study Objective The Case will focus on issues related to the cultural aspect of international business; sustainable business practices including CSR issues; foreign investment; and the benefits of regional integration for the countries within, and companies doing business in, that region.   The case study analysis will be completed on an individual basis. Instructions THE CASE: Kaizer Consulting Kaizer Consulting is an international management consulting firm that specializes in business strategy

Suicide Squad Prevention Treatment Center - 1711 Words

I. Part 1 a. Organization’s name: Suicide Squad Prevention Treatment Center b. History - Suicide Squad Prevention Treatment Center (SSPTC) was established in 2013 by Michael Taylor and Marquis Jackson in 2013, in Fairbanks, Alaska. The history began when the group of friends realized that Alaska had the highest suicide rates in the United States, closely followed by Montana. Among American Alaska Natives aged 10 to 34 years old, suicide is the second leading cause of death. The word â€Å"suicide,† hit close to home for each of them, because they just had a friend who took his life because of cyberbullying. Alaska had treatment centers to help drug addicts, alcohol addicts, domestic violence victims, LGBTQ bullied victims, but however, nothing†¦show more content†¦At Suicide Squad Prevention Center, we can help you see a brighter future. c. Mission - Recognizing the long path to our door and the complications of life, it is our privilege to accept the responsibility as the destination of that journey, and to help save someone’s life. We commit to give 100% of ourselves in efforts and training to become the experts in our field. Our mission is to provide exceptional treatment with a safe environment and therapeutic program sending our patients on the path to recovery from our door. d. Vision - Delivering a system of care in the communities that we serve now and the future. II. Part 2 a. Communication - Communication is very important to our well being as a company. The CEO will only be seen or heard from when there is an issue with business or there is a big decision to be made that can not be made by the workers and managers themselves. They make decisions and give instruction through our CFO who then distributes that information between to the personal assistant. The information then goes to the floor supervisors and the DC. From there it can go to the regular employees and therapist so that everyone is on the same page. b. Leadership - The leadership styles within our residential treatment center impact the program’s climate and culture and ultimately the quality of care patients receive. There are many different leadership styles such as coercive, authoritative,Show MoreRelatedDo-Not-Resuscitate Orders in Suicide Attempts2495 Words   |  72 PagesDo-Not-Resuscitate Orders in Suicide Attempts Nursing 410 Introduction The National Institute of Mental Health (NIMH) has published a fact sheet of statistics on suicide in the United States. In 2007, it is reported that suicide was the tenth leading cause of death. Furthermore, for every suicide committed, eleven were attempted. A total of 34,598 deaths occurred from suicide with an overall rate of 11.3 suicide deaths per 100,000 people. (NIMH, 2010). Risk factors were also noted on thisRead MoreArmy Safety Essay3672 Words   |  15 PagesProgram AR 385–40 Accident Reporting and Records DA PAM 385–10 The Army Safety Program DA PAM 385–40 Army Accident Investigation and DA PAM 385–64 Ammunition and Explosives Safety Standards DA PAM 385–90 Army Aviation Accident Prevention Program FM 5–19 Composite Risk Management Section II Related Publications A related publication is a source of additional information. The user does not have to read it to understand this publication. AR 40–5 Preventive Medicine Read MoreSecurity Forces51988 Words   |  208 Pagesevery resource available to offset an attacker‘s advantage of surprise. With threats identified, defensive combat power can be deployed to safeguard vulnerabilities. Deter In any defensive effort, effective deterrence is the ultimate goal. It is the prevention of threat action by using fear of the consequences that deters most adversaries. Detect Detection takes many forms but essentially allows ID forces to see that deterrence has failed. Detection is achieved when forces sense that threat action isRead MorePrison Overcrowding Essay3058 Words   |  13 Pagesany safer than before. The money spent in inmates that can be out on parole, with a monitor and on house arrest can be used to implement treatment programs that can reduce the descent into crime in the future for inmates this will in turn avoid the effect of overcrowding prisons in the long run. The programs for rehabilitation should include substance abuse treatment, mental health services as well as programs that will help the inmates further their education with vocational programs. The programsRead MoreEssay on Fall of Asclepius95354 Words   |  382 Pageseach line. * * * * * Unknown disease reached record level around the world The amount of reports of people infected with the new unknown disease has reached a new high today. The worldwide ratio of infected to uninfected is 1:1. No cure or treatments have been found for this illness which has been proven to have a fatality rate of one hundred percent. Political representatives and leaders from around the world have refused to answer questions whether this disease is the swine flu or an EbolaRead MoreChild Soldiers: Converting Innocent Children into Armed Killers3196 Words   |  13 Pageschild soldiers in about thirty-six conflict zones (Shaikh). Life on the front lines often brings children face to face with the horrors of war. Too many children have personally experienced or witnessed physical violence, including executions, death squad killings, disappearances, torture, arrest, sexual abuse, bombings, forced displacement, destruction of home, and massacres. Over the past ten years, more than two million children have been killed, five million disabled, twelve million left homelessRead MoreThe Role of the Death Penalty on Preventing Future Crime Essay8133 Words   |  33 PagesDoes the death penalty prevent future crime? We are scared. Surveys find that the fear of crime is high and perhaps rising. So the question of prevention is important. General deterrence is the idea that punishing an offender deters others from committing similar crimes. But does the threat of the death penalty actually discourage others from killing and thus make us safer? If so, does it do so significantly better than other forms of punishment? Dozens of studies have examined theRead More1000 Word Essay85965 Words   |  344 Pages................................. 4 ASAP - Army Substance Abuse Program ..................... 29 ACS - Army Community Service ........................... 32 ACES - Army Continuing Education Center ................... 34 AER - Army Emergency Relief ............................ 37 Army Sexual Assault Prevention and Response Program ........... 40 EO - Equal Opportunity ................................ 44 AFAP - Army Family Action Plan .......................... 48 ARC - Army Red Cross ............Read MoreEssay Paper84499 Words   |  338 PagesDirective 2012-06, Centralized Selection List - Tour Length Policy for Command and Key Billets; Army Directive 2012-13, Policy and Implementing Guidance for Deployment Cycle Support; and ALARACT 007-2012, Sexual Harassment/Assault Response and Prevention (SHARP) Implementation Guidance will be incorporated in the next major revision. *Army Regulation 600–20 Headquarters Department of the Army Washington, DC 18 March 2008 Effective 18 April 2008 Personnel–General Army Command Policy Read MoreWilliam Bratton and the Nypd12122 Words   |  49 Pagesto the NYPD. The goal was to reduce policing to standard rules and routines. In essence, patrol officers became factory workers who performed simple, repetitive tasks that required no discretion. The officers’ role was law enforcement, not crime prevention: that is, they would investigate a crime and arrest a perpetrator after the crime was committed, but they would not work on preventing crime from happening in the first place. Success was measured only by the number of arrests an officer made, not

The CBD of Bangor Free Essays

This is a project based on how Bangor changes as you move towards or away from the centre of the town. To investigate this as a group we have formed four questions; we will answer these with evidence and explain the method in which we obtained the results. Using this evidence I will compare and analyse to delimit the CBD (Central Business District) of Bangor. We will write a custom essay sample on The CBD of Bangor or any similar topic only for you Order Now The Four Hypotheses: 1. Is there a district change in functions at the edge of the CBD? 2. Do building heights increase towards the centre of the CBD? 3. Are rateable values highest at the centre of the town? 4. Do pedestrian counts decrease from the centre of the town outwards? Basic Method: Access: I will use a planned route to find my results. As Bangor is generally small and close to Bangor Grammar School I shall cover my route by walking. Equipment: I will carry with me a pencil with a rubber on the end, as it is easy to correct things if I make a mistake. I will also bring a clipboard, file block, and a plastic pocket so as my work will not get wet. Safety: I will remember to take care with traffic and bring a mobile phone in case of emergency. How to cite The CBD of Bangor, Papers

Definition Essay Outline free essay sample

What is a Definition Essay? A definition essay defines a word, term, or concept in depth by providing a personal commentary on what the specific subject means. Abstract terms, such as love, pain, or patriotism, have different meanings for different individuals since such terms play on people’s feelings more than their physical senses. The definition essay provides a personal, extended definition of such terms by linking or comparing the term to a previous definition and by illustrating how that term should be applied/has been applied. Sample Outline 1) Introduction a) Attention getter i) You may want to include the traditional or dictionary definition here to provide a basis for your personal definition. ii) You may want to open with a contradictory image to what would be your image to illustrate that definition. b) Thesis: State how you define the term. If you can write the definition using specific points, you will find the definition easier to follow when writing the paper. We will write a custom essay sample on Definition Essay Outline or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 2) Point one a) The first part of your definition of the term. b) Example to illustrate that point. c) Analysis of how the example illustrates the point. 3) Point two a) The second part of the definition of the term. b) Example to illustrate that point. c) Analysis of how the example illustrates the point. 4) Point three a) The third part of the definition (if there is one) b) Example to illustrate that point. c) Analysis of how the example illustrates the point. 5) Conclusion a) Review your definition’s main points b) Closing attention getter c) Sometimes a reference back to the opening attention-getter is a good way of unifying the entire essay. d) You may want to close with an explanation of how your definition has affected you.

Marketing an Example of the Topic Education and science by

Marketing by Expert Dr. Kaylor | 16 Dec 2016 Introduction Planning is an exercising foresight regarding the anticipated outputs of an organization in order to maximize the inputs available. If the required inputs in terms of advertising, promotion, production and personnel are beyond the firms capability then the goal should be modified to reflect available resources. Need essay sample on "Marketing" topic? We will write a custom essay sample specifically for you Proceed For our marketing plan to be effective, the following should be implanted; investigate the present situation, consider alternative causes of action, select one of the alternatives, provide both human and material resources, communicate with everyone involved so that each knows his or her particular role in the process and evaluate progress periodically in order to ensure that action is taking place according to the plan. OBJECTIVES AND MISION STATEMENT. D-Tach is a device that is used to enhance an existing OVR to enable customers to send favorite programs to their friends. The product is a chip that is clipped into the client OVR and then programmed to send programs that are recorded to other people. The major objective is to come up with a quality product that assists customers who have a DVR to add a feature that can help them to send recorded programs to friends at a small fee. This product is to be used by customers who already have a DVR and because of the partnership with (TIVO), the clients who have a TIVO-DVR will have to be directed to consumers who have an existing DVR system. This will rapidly increase the market share and profitability of both D-Tach and TIVE because of the partnership. It is also a good plan to increase the companys sales to existing TIVO clients because this will be the stepping-stone to the development of a client base in order to assist the company to introduce the product to a new market. The companys sales will also increase because of the option to buy a TIVO-DVR and then a chip is inserted or customers also have an option to but a combination (combo) of (TIVO with a chip). This feature will enable new (TIVO) customers to go for products that have an already included feature, and hence D-Tach will extend sales to all two customers, to Q409 and Q 208 new customers. The objectives of introducing this product to the market is to give customers an add-on feature that is not in other competitor products, this will increase the annual rate of return on investment of the company. The other objective is to come up with innovations on latest product features that will be used by customers that are incorporate classes and groups as well as organizations. As a company, the other objective is to increase the market base by agreeing both the management objectives and those of the product. The other objective is to solve customer need through satisfaction, this will be done by identifying those needs or creating the needs, by making customers to have that urge to use the D-Tach product, then trying to solve the needs through investments in good research and development in order to add new product features to the D-Tach product. Good compensation plan is also essential to the staff who come up with good ideas for product feature enhancement. The other objective is to come up with reliable products through product testing and ensure reliability through good warehousing and distribution. CUSTOMER TARGETS In order to identify and serve customer targets well, there is a great need to understand their needs and wants. This is how that particular product will serve the needs. Take for example D-Tach: most people will not have enough time to watch all programs and hence the need for the D-Tach chip. This will also assist those who want to buy more than one TV set because they can receive favorite programs or send them to friends through this feature. Once the customers see the need for the product they will also enhance the market for TV sets and related ideas. Therefore, the product targets those clients who watch too much TV or those areas like the USA where a greater population likes watching television. The company should come up with a product that is easy to operate so a s to make the customers more comfortable. Proper studies should be done to the market before coming up with new ideas. COMPETITOR TARGETS Competitors will try as much as possible to produce the same or similar products with features similar to the D-Tach features but are minimal. Competitors target in most cases will be the same target market as that of the D-Tach product market, this means that they will also target the USA TV watchers and will try to develop their product or add product features with the aim of taking over the target market and to deal with them, there should be the development of quality products and develop the sense of high quality image. The use of highly knowledgeable and well-trained sellers and dealers, having an excellent service network that consumers know they will get quick repair services. Customers understanding is also very important through face-to-face encounters and discussions with them. This is also possible through market research to understand how they feel about the product features added to the product and what influences their patterns of purchase and what motivate them to buy the product. Major competitors are identified and described in terms of size goals, market share, product quality, strategies and this enables us to understand their intentions and behaviors. PRODUCT SERVICE/FEATURES The D-Tach product & services are to send programs that have already been recorded to other people. These customers will have the ability to send a favorite program to their friends. This is a good service offered at a fee and will solve the customers need to communicate through signals, send good episodes of their favorite programs to friends via linkage. This is possible through the various product features that are evident in the D-Tach product. It is inclusive of a device chip that can be bought cheaply at selected stores that sell electronics after which customers will enroll in a DVR transfer club and pay a fee to transfer favorite programs. The other option is to have a TIVO-DVR that has the D-Tach feature attached to it as a combo. Perhaps the most important factor is that feature that prevents other competitors from viewing the customers selection of programs. This feature will supplement the products basic functions and it is important to note that the best way to compete is being the first to come up with new valued features. Great consideration should be given however to how many people want each feature and how long it will take to come up with each feature and whether competitors will easily cope with the feature. CORE STRATEGY Target market: - TV watchers who have that problem to deal with & that is to share their favorite programs with other subscribers hence D-Tach will enable them record their programs and send them to other people. Positioning - D-Tach is the most superior and best and most reliable device with high quality and day-to-day product development features added to enable customer satisfaction. Distribution: - The product has two options where a customer has the option of purchasing a TIVO combo or purchasing a D-Tach chip to attach to his DVR that is available at the local electronic store like (Radio shack). Service: - Quick and available services. MARKETING MIX Marketing is vital in all types of organizations and in order to be successful, there is the need to incorporate the marketing mix. The marketing mix elements are product, price, place and promotion. Our product is D-Tach and we have looked at the product features that make it stand out from its competitors. We have also looked at place. That is how the product will reach the consumers. Good strategies for products should also consider the price. Promotional mix is important in this case because good advertising, personal selling, sales promotion and publicity skills should be employed to enhance the sales for D-Tach and expand the market. This will ensure that the bundle of benefits a customer gets from a product serve the purpose for which he bought it. This will also assist the company to alert customers to be aware of the product i.e. in advertising. There are many ways of advertising. Communication that can be used on D-Tach are visual adverts- newspapers, magazines, e.t.c. other ways are audio-visual- T.V, videos and cinemas and audio where advertisers use the radio. Another very good form of promotion to use is via the internet where D-Tach products can be placed online for customers to be aware of and purchase. Good promotions aimed directly at the customers can also enhance sales just like direct mails, fliers or posters that can keep the customer updated about the product. For this case of D-Tach where the product is sold in retail, electronic stores, personal selling is essential but there is need to employ effective sales people to sell the product and explain the important product feature. PRICE The pricing of products is pided into two. One is purchase of the special devices that will be inserted in the existing DVR systems that is, fixed price per chip and on the other hand, we have the price depending on the number of shows a customer sends per month. This varies according to the usage of the service and this pricing is rather psychological because it encourages the customers to use more product because the more programs, they send the less the cost per program and those with unlimited shows per month pay still less per month and this type of pricing tends to reward loyalty of customers to the products. The price discounts are also used as promotional methods to encourage the customers to join in as groups and organizations. This is corporate pricing. REFERENCES Armstrong G. & Kotler P. (2007). Consumer Markets: Influences on consumer behavior, Principles of Marketing. ICMR Case Studies and Management Resources. (2007). Consumer Behavior. Retrieved January 20, 2008 Kotler, P. (2005) Principles of Marketing. New York.Melbourne Press Schaik J.L., (2002); The Task of Marketing Management; J.L. van Schaik (Pity) ltd Winer, R.S. (2007). Marketing Management, Prentice Hall, Upper Saddle River, NJ. Television & Health. Retrieved January 21, 2008 from http://www.csun.edu/~vceed002/health/docs/tv&health.html

Flood and Flash Flood Causes

Flood and Flash Flood Causes Floods and flash floods happen whenever water overflows onto normally dry land. But while the outcome is the same, and the weather events that cause them (slow-moving low-pressure systems, hurricanes, and monsoons) may be the same, all floods are not created equal. The main differences between floods and flash floods are the time it takes their flood conditions to develop, how long they last, and how wide sweeping their impact. Floods: Slow-Rising, but Long-Lasting Like the Great Flood that came after heavy rain poured down on the earth and Noahs ark for forty days and forty nights, the worlds flood events are often longer duration flooding. And as Noahs flood continued for one-hundred and fifty days, likewise todays flood events begin and end gradually and are considered long-term events that typically last days or weeks. Besides impacting transportation, floods often bring health hazards, like mold, and disease brought on by standing water. When weather conditions lead waters to rapidly rise, flash flooding occurs. Flash Floods Develop Within Minutes to Hours As the name suggests, flash floods are rapid flooding events. How rapid? According to the NOAA National Weather Service, flash flood situations develop within six hours (or less)Â  of the start of the causative event. While the majority of flash floods are triggered by heavy rain falling within a short amount of time (like during intense thunderstorms), non-rain-related events can also trigger them such as: A levee or dam failure,Sudden snowmelt or thawing of glaciers, orA sudden release of water by a debris flow or ice jam. Because of their sudden onset, flash floods tend to be thought of as more dangerous than regular floods. Adding to this flash floods are also associated with raging torrents of fast-moving water against which there is little protection (even from a vehicle) from being swept away. Flash flood waters often subside as swiftly as they swell. Once the torrential downpours end, flash flood conditions do too. Another difference between flooding and flash flooding is where each commonly occurs. Flooding can involve widespread flooding of waterways or the accumulation of rainwater on saturated ground and roadways. In contrast, flash flooding more often involves localized flooding of small rivers, streams, creeks, and storm sewers. Is It Possible to Be Under a Flood Alert and a Flash Flood Alert? It may seem redundant to have both an active flood watch or warning and a flash flood watch or warning too, but if this happens you should take both seriously. It means that your area is at risk for both gradual and immediate flooding. An example weather situation where this could happen is if your area had seen prolonged rainfall in days prior and then had a hurricane approach. Your flood risk would be elevated from the longer duration flooding, but also from the heavy tropical moisture associated with the hurricane.

Ecological Services Essay Example | Topics and Well Written Essays - 500 words

Ecological Services - Essay Example Ecological services help to maintain these necessary requirements. Decreasing evaporation, maintaining proper water quality, using natural resources for clean energy is all very important in ecological services. Each services carries out a specific role that contributes to one another in some way. Two services that are most important from â€Å"The Ecological Service of Rivers†, includes providing water for drinking and the providing of irrigation water. Each one of these services contributes to eating and drinking which are important for human survival. Without clean water to drink and water to replenish growing seeds, human life could not remain stable. A river is an important provider of drinking water. Providing drinking water is one of the most important ecological services that rivers can provide. Providing clean drinking water allows for human and animal replenishment that is free of toxins. Toxins that can be found in water include pesticides, diseases, parasites and carcinogens. Another reason why drinking water is so important is because of the cleaning it can provide which leads to a safe environment. Clean water can help prep an area for surgery and allow for proper and safe preparation of food. Clean drinking water also continues to help maintain clean drinking water. When clean water is used and then recycled it is easier for water to keep its cleanliness. Irrigation is important for proper vegetation. A rivers ability to provide the ecological service of irrigation helps maintain life. Irrigation can help seeds grow even when an area may be in a drought. Being able to sustain enough water to irrigate crops will provide much vegetation. Irrigation also makes for proper land up keep. Many use irrigation to water plants that don’t produce food. Irrigation can help trees grow which provide oxygen and flowers that provide pollen. Each element of life is important as each life feeds